The Hidden Hustle

Joe Laxton has spent over 15 years building his career as a fitness professional and entrepreneur. From financial planning to bodybuilding competitor, his journey into training was anything but traditional, but his passion for helping others achieve their goals quickly turned into a thriving business. Joe is the owner of Joe’s Gym in Indianola, Iowa, a community-centered facility built on accountability, transformation, and results. His reputation for guiding athletes to the stage and clients to life-changing progress has made him a trusted coach across Iowa. Now, as a part of X Factor Labs, Joe is helping bring advanced DNA testing and business systems to trainers nationwide. His vision is to elevate the personal training industry and create lasting impact through science, discipline, and community.