00:00:00:00 - 00:00:05:07
Unknown
I can't complain about having too much on my plate when I used to beg just to eat.

00:00:05:07 - 00:00:09:06
Unknown
Right. Yeah. Oh, that's going. So that's something that like

00:00:09:06 - 00:00:19:15
Unknown
if we don't change, nothing's going to change. You know, like if we stay the same, we're just going to have the same year over and over and over again.

00:00:19:16 - 00:00:40:10
Unknown
And I realized that on a job, too, that we had that door to door. And then the following year, we did them again, literally on the same day. And I'm sitting there cleaning the window and I'm like, I'm living the same year again, you know, like, is it my just going to be here on this day, every single day for the rest of my life?

00:00:40:10 - 00:00:42:00
Unknown
Gosh. Yeah. You know,

00:00:42:00 - 00:00:44:03
Unknown
like this year feels like a whole new year.

00:00:44:03 - 00:00:47:05
Unknown
I'm becoming obsessed with this process and like

00:00:47:05 - 00:00:55:11
Unknown
the work that you and I and everyone's put in, it pays off because you going to get what's for you.

00:01:02:23 - 00:01:28:04
Unknown
Today's guest is a special one. This is actually a my very first client Kate and Tim with TD Parkline. So Kate, welcome to the show. Thanks for having me man. This is awesome. The setup everything by TD pass. Yeah wrap it up. So what's business like lately? It's been unreal honestly. I mean completely different than the in years past, to be honest.

00:01:28:06 - 00:01:50:02
Unknown
Just kind of figuring things out. I mean, to go into and backwards. I mean, we were a door to door company, just. And it's just the two of us, Tim and I, my future brother in law. I mean, every day we just we didn't know what we had tomorrow most, most days. And, we just went out and got it every single day.

00:01:50:04 - 00:02:09:12
Unknown
So it's like we're not going home until we make this amount of money. You know, so it's like we were just out there grinding every day, and now it's like, gosh, I need to make sure I can get over to this house and get them a number. And then I got to do this and finish that. So it's been unreal and I've just been loving it.

00:02:09:15 - 00:02:29:07
Unknown
I mean, it's I feel like this is where I thrive. So, what services are you focusing on right now? Right now we're doing a lot of window cleaning. We do interior and exterior live screen cleaning, and then, a lot of house washes right now as well. So around this time, spring cleaning, a lot of people get their house washed.

00:02:29:07 - 00:02:51:23
Unknown
So I like that service. Probably one of the most. It's a pretty dramatic change. And it's your whole house, right? So it's not just like a particular parlor. Like a window. You know, it's your biggest, your biggest asset, your family home. So. Right. Yeah. What's been the biggest win for the business? So far in the last month?

00:02:52:00 - 00:03:16:06
Unknown
Definitely. Just, I mean, obviously the Facebook marketing and working with you and trying new things. That was something that we had never even thought of before and it's just exploded. Yeah. Like I remember when you came out and filmed like last year and I was just like, oh, you know, like doing my thing or whatever, and never thought anything of it.

00:03:16:06 - 00:03:32:12
Unknown
And then you put this club together for the ad and like, it was just like, ring, ring, ring, ring. And I'm like, oh my gosh, this is working. And I'm telling Tim, I'm like, oh, five new lease today. Just today, you know. Yeah. And he's like, dude, it's noon. Yeah. Know that's awesome. Like this is this is awesome.

00:03:32:14 - 00:03:53:07
Unknown
So I mean that's been a big win. And and we're we're working on some other, we have a potential commercial. I mean, I'd call a commercial. It's an apartment complex townhome. It's about 36 units that we're trying to get in, and two and we're in talks with. So it's it's a big job, especially for just two guys.

00:03:53:07 - 00:04:15:23
Unknown
I mean, it's it's, It's exciting. Yeah. Yeah. So ready to ready to hire some people out? Definitely. I mean, that's the team. That's definitely our biggest goal. Next is, is trying to get some some good help and some good workers. People that are like minded, with us and and our motive, I mean, Tim and I are we we want it bad like, we're willing.

00:04:15:23 - 00:04:37:18
Unknown
And I feel like that's kind of where we've gotten. We've tripped on ourselves, you know, because we've wanted to make it work so bad, you know, for the two of us, where it's like now, like, you know, people would like to be on our team, you know, like knowing that we're good people to work with and good people to work for and and people can be excited about this kind of stuff because it's really satisfying, like to do this type of work.

00:04:37:18 - 00:04:57:21
Unknown
Yeah. And when I first started, I didn't even I didn't even know it was a thing. You know, like who gets their windows cleaned, right. And then I tried it and I'm like, gosh, you know, this is pretty rewarding. Like the difference it makes. So yeah. So how did you first get involved with TD Berkeley? Yeah, I met Tim, actually.

00:04:57:23 - 00:05:16:11
Unknown
Gosh, it's been about like ten years ago. I was 11 years old when I met Tim. Wow. So, he he was living in Cedar Falls. My sister, she went to you, and I, she graduated from there and and met Tim. And and they were like, you know, we're not going to stay in Iowa. So I met him like two times.

00:05:16:11 - 00:05:43:11
Unknown
And then they moved out to North Carolina and they completely moved out there, like, with no, like, plan, no job lined up or nothing. I mean, they both had degrees, which was cool, but they quickly realized like, that does not matter. Yeah, everyone was looking for experience. So I like to tell this story about ten minutes. I wish he was here to tell it, but, they applied for every job he could.

00:05:43:11 - 00:06:11:08
Unknown
Like. He was just applying, applying, applying, and Kayla was driving him to this interview at a company called Squeegee Pros out there. And it was a window cleaning position. And Tim's in a suit, and there's like ten guys outside and like, cargo shorts and cutoffs and like, just, you know, southern redneck kind of guys. And Tim's in a black tie suit with a jacket and, and he's like, Kayla, do not pull in there like, I'm not doing it.

00:06:11:08 - 00:06:29:11
Unknown
Do not go in there. She's like, you have to like you need a job. And so they had them train it like they had him like carry a ladder around the building, like all these guys. And and Tim's in a suit and like, they are like step brothers right now. Exactly like exactly like that. But it's just him.

00:06:29:11 - 00:06:44:09
Unknown
And he's just, like, so mad, like, gosh, I don't want to do this. I look like an idiot. But he ended up getting the job and then like it, he learned how to do it and got really good at it. And Tim's a really passionate guy and like, whatever he's going to do for work, I mean, he's going to do it with his all.

00:06:44:11 - 00:07:03:01
Unknown
And that's where we kind of, came together like minded. I mean, as I matured and grew up, you know, fast forward in five, he did it out there for five years and they wanted to move home. So he was like, you know, I'm going to give it a run, try this by myself here. And and he talked to me about it and was like, would you maybe want to try?

00:07:03:01 - 00:07:22:07
Unknown
And I was like, I mean, yeah, I'll try. You know, I was I was 16 at the time or 17 and I was working two jobs already at Fareway and, and the big steer where I met you. Yeah. And, he was like, I mean, a summer thing, like you know, we can try it. So I, I gave it a go.

00:07:22:07 - 00:07:40:19
Unknown
We did my, my parents house first, and I had no idea what I was doing. Like, I was, like, super slow and we have all these videos of like our first like day. Yeah. And I mean, these are like the same style shirts we had then and, and, he was just taught me how to do it, taught me how to carry the ladder.

00:07:40:20 - 00:08:20:18
Unknown
I mean, taught me all the pressure washing tips and tricks and, and was like, you know, we'll learn as we go. And he got the van wrapped. And, I mean, Tim took the biggest risk with this. Like when when you say you really put your all on it, like he saved up his money not knowing he was going to come back here, but he was making pretty good money out in North Carolina because they do big places, you know, like NASCAR drivers, NFL like NFL players and, and, he, he had $10,000 to his name when he moved back and he bought the van, he bought the ladders, he bought the power washer.

00:08:20:18 - 00:08:42:07
Unknown
And, everything, I mean, completely cash wrapped the van. So he was it was down to, like, his last hundred bucks. Yeah. When? When it was all said and done and we were just like, okay. I mean, we got the van wrap. People are going to start going. We have a website like, you know, and I didn't think about the back end of all that stuff because I'm like, summer job, whatever.

00:08:42:07 - 00:09:03:23
Unknown
Yeah. Like I don't even know what I'm getting paid, but I'm just going to like, do it with him. So, I mean, we did a, like friends and family at the beginning, but it was like if we got somebody else that wasn't a friend or family, like, heard heard about us. Oh my gosh. It was like we'd go do that job, get back in the van and just freak out.

00:09:03:23 - 00:09:30:19
Unknown
Like, how did how did we even just get that job? Like, oh my gosh, let's go home. You know, like we leave it like we had no idea where to go, you know, from there and me being so young, just like 17, not thinking anything about it, I really wasn't as motivated as I am now and is is I mean, I still have a lot to learn, but as knowledgeable, I mean, I never would have thought, like, we would be doing this right now.

00:09:31:00 - 00:09:55:13
Unknown
Yeah. So. So what were those next few stepping stones as you got, you know, friends and family now you got a few other customers. Yeah. What was next? Then I just started, like, seeing videos of people like Doorknocking and and, like, just kind of their pitch and how it was working out for them. And I was like, I mean, I'm pretty social person, like, I was, I was pushing carts at fairway.

00:09:55:13 - 00:10:14:08
Unknown
I mean, I talk to people every day. Yeah. Seven tables. Exactly. And serving. And I love that. I love meeting new people. So I was like, I mean, why wouldn't I give it a shot? You know, like it's something. And if it's going to get us out there, you know, you never know who you're going to meet. And that's that's kind of like how I live my life.

00:10:14:08 - 00:10:30:09
Unknown
I mean, that's I try to put myself in situations to try new things because you never know who you're going to meet. You know, you could you run around that corner and bump into somebody, and next thing you know, you know, like when I first met you, I never would have thought we were. We'd be working together. Yeah.

00:10:30:11 - 00:10:50:10
Unknown
I mean, you were a welder back then, I'm pretty sure. Yeah. So, Yeah, it was it was like, we're going to try the doorknocking thing and, I mean, we really we really did well with it. Like, we had good answers. I mean, obviously we weren't, like, very good at, you know, the script, if you will. It wasn't really a script.

00:10:50:10 - 00:11:07:07
Unknown
It was more of like a stutter. So, I can never get it for this. Will you do it? You know, you can do it right now. You know, like, just super excited, and everyone's like, you know, I'm not going to take this kid serious. Yeah, I'm just a high schooler, right? But, yeah, I mean, it it worked out.

00:11:07:07 - 00:11:37:20
Unknown
And then, I was just like, I mean, this is cool. And and my senior year, like, when. So I, I worked for him like April, May and June like April, May on the weekends and stuff like that. And then June, obviously full time. But like, that's all we were doing was knocking doors like it was like we have no, it like we were zooming in on Google Maps and like, okay, that's where we're going to go today.

00:11:37:22 - 00:11:56:11
Unknown
And we'll just try it. If we get nothing, we'll drive over here to this neighborhood. Yeah. And we're just like, you know, driving along in the van and looking around like, oh look at that house. I'm going to run up there. And I just ran up there. Dry it. Yeah. And we'd be like in a car on the golf course and I'd see the biggest house and I'd be like, you know what?

00:11:56:11 - 00:12:17:17
Unknown
Like, let's just try it. We made a game out of it, you know? Yeah. And as we got better, obviously more things started to work out. But I mean, it was all word of mouth and and door to door, which as we started, you know, getting the ball rolling, you know, with our software set up, sending review links to people.

00:12:17:17 - 00:12:39:19
Unknown
So people were writing reviews and, and so, like, we had a backing on that and I started to tighten up, you know, that door to door line and and getting people excited about it, bringing energy and, and trying not to be too desperate, you know, whereas before it was like, please, please, please, but yeah, it just it got it rolling.

00:12:39:20 - 00:13:02:23
Unknown
It was exciting for me. It was where I learned that I do really like sales. Because I went to trade school out of high school. I started that July after my senior year, and I moved out of the house and I got my own place and, you know, I was like, I'm going to be an electrician and, and I'm going to make all this money.

00:13:03:01 - 00:13:18:01
Unknown
You know, like they say, you go to trade school like you'll become rich and all this and and I really fell for it. I was like, yeah, sweet. So I, I joined a union company and then like, we'd be walking through the job sites and I'd be like looking at stuff and I'm like, you know, we could do this.

00:13:18:01 - 00:13:42:07
Unknown
Like we could upsell them on this. And my journeyman is like, dude, what are you talking about? Like, we're here to do what they tell us to do and leave that to get a and go, you know, and I'm just like, yeah, I guess you're right. And I guess in my head, just because where I came from, you know, like doing the door to door stuff, it's like, oh, if I just get that one more or I work a little longer here, you know, I'll make more money.

00:13:42:07 - 00:14:07:00
Unknown
And I was like, maybe somebody will notice me, you know, at this company and, you know, I'll move up the ranks like that. And then it was like, I mean, you get into the apprenticeships, five years of schooling and, you know, it's free, which is great. But then it's like you had to work for a union company five years after that to pay for your schooling, pay it back through dues and stuff like that.

00:14:07:00 - 00:14:25:15
Unknown
Otherwise if you don't, you have to pay for it all out of pocket. If you leave and trap. Yeah, yeah. And I was like, whoa, I did not know. This was like, I mean, I didn't go to college or anything because the, you know, the money and the commitment, it is, you know, how expensive it is for four years.

00:14:25:15 - 00:14:54:02
Unknown
And I was like, I'm not ready for this at 18, you know? So I just kind of had like, Real life experience. And my first I don't know what I'm going to do, you know, and it just didn't feel right. Right. Or work in that job and, and I didn't see a clear a clear end to the tunnel and a clear vision of how I was going to fit in and how things were going to go.

00:14:54:04 - 00:15:14:00
Unknown
And Tim was by himself during that time and just unmotivated, honestly, like, you know, because it's hard to get in the van and go out and knock doors by yourself, and then you get beat up all day and you don't have the guy next to you to be like, dude, I just got this door slammed in my face so hard.

00:15:14:00 - 00:15:42:08
Unknown
Like, you know, like make a joke out of it. You don't have no one to laugh with. And then it's like, oh, wait, you know, I got rent. I have to pay. You know, I got to feed my family things like that. So, I mean, he was definitely like, dude, I mean, we were, you know, we were doing really good because that June, right before I went, I mean, up in like time before that, up until then, it was nothing like it was right then and there, like we were doing very well.

00:15:42:10 - 00:16:07:06
Unknown
You know, compared to what we were doing then, you know, back when we first started, you know, I, I decided to come back and, and I have ever since it's been two years now because I did electrical for a year. I was like, I want to make sure that I give it a good run. Before I completely make a, you know, last minute decision to just jump back to what I was doing, right?

00:16:07:06 - 00:16:30:04
Unknown
Yeah. So what have been some of the other things you've tried getting customers besides Doorknocking and obviously Facebook ads now? Just like, I mean, honestly, I feel like if you just straight up asked people like, hey, do you know anybody else that's like looking for this kind of stuff? Yeah. Referrals from. Yeah, customers. I can offer you this for this referral.

00:16:30:06 - 00:16:46:23
Unknown
We did that a little bit with Christmas lights this past year. That worked really well. I incorporated, like somebody had asked me, like, do you give any, like, referral discounts? And I was like, you know what I do? I was like, if you give me referrals, I'll give you 10% off window cleaning or 10% off fresh washing.

00:16:47:01 - 00:17:14:16
Unknown
So then it was like they need my service in the winter and then they need my service in the spring or fall or summer or whatever. And it's incentivized, right? Because you're going to have a cheaper opportunity for something that's going to benefit. So just asking people for referrals. And yeah, I mean, up until like I'd say almost now, I mean, door to door was the only thing in my thoughts.

00:17:14:18 - 00:17:45:06
Unknown
And, I didn't really I mean, between having the van wrapped and, like, our reviews online, I just thought that that's that's how companies were made. You know, people just see, business is going to come to me now. Exactly. Yeah. And that's not the case. I mean, we learned it very quickly and because there was definitely some times it was like door to door slow right now, you know, we got pretty lucky because like during Covid everybody was home.

00:17:45:06 - 00:18:05:19
Unknown
Right. But then that year that I came back, people were starting to go to work again. So not as many people answered the doors right. And so we really didn't have a thought. And you had talked about the marketing thing and, and, and we had I think it was a company in Florida that like said that they were doing marketing for us.

00:18:05:19 - 00:18:31:19
Unknown
Like they were like pushing our website. I thinking, yeah, but I mean, they we weren't getting anything from it. Like nobody was like, I found your website. So that's how I found you. And in my mind, I didn't think about, you know, asking people, how did you hear about us or how did you see us or whatever? I just thought, like the reviews, the more reviews we got that would carry us.

00:18:31:21 - 00:18:56:00
Unknown
And that's not that's not the case. And I learned that from you. You know, you studying all, you know, the algorithm stuff and, and I've just learned a world from you and I've got interested in it and done more research in it. And it makes sense to me now thankfully. So yeah. No, it's awesome to see the growth you guys have had over the last six months even.

00:18:56:00 - 00:19:18:04
Unknown
Yeah, it's kind of unreal. I mean, we tried a window cleaning ad last year and it flopped and they thought it flopped, but I've done a lot of studying research and like figuring out how to craft a good ad. And I feel like we nailed it this last time. Well, and that's what's so cool. I remember when you were first talking to me about leaving your construction management.

00:19:18:06 - 00:19:33:08
Unknown
And I was like, I don't know, man. Like like I was like, dude, I got a wish. I had a full time gig right out there because you felt it. Yeah, like, hold on. I mean, like, I don't know what you you can't go door to door being like, hey, let me market it whatever you want. Yeah, yeah.

00:19:33:13 - 00:19:53:13
Unknown
Because that was the only thing I knew. Yeah, that's the only thing that was working out. But, Yeah, I mean, it's just it's so cool how how you studied and and I like it too, because it it motivates me. Because how how much research you go into and then like from the first AD till now, the amount of things that changed.

00:19:53:16 - 00:20:18:08
Unknown
And we had that phone call and, you know, Tim was really on the he was like, I don't want to do it like, I, I really don't like I think we just try to keep doing what we're doing. And that's what I realized too, in my head is like, if we don't change, nothing's going to change. You know, like if we stay the same, we're just going to have the same year over and over and over again.

00:20:18:09 - 00:20:39:03
Unknown
And I realized that on a job, too, that we had that door to door. And then the following year, we did them again, literally on the same day. And I'm sitting there cleaning the window and I'm like, I'm living the same year again, you know, like, is it my just going to be here on this day, every single day for the rest of my life?

00:20:39:03 - 00:21:01:13
Unknown
Gosh. Yeah. You know, and it's kind of a nerve wracking feeling. Yeah. And and so we had that conversation. You're like I've, I've literally reframed how I do everything and, and it got me to when you were like, if you don't get any leads from this, I will personally pay you to come out to my own house and, and like that guarantee that been on yourself.

00:21:01:15 - 00:21:28:17
Unknown
I was like, dude, how could you not? You know, like, no, I told you I would pay for your ads myself. Like, yeah, I will run it with my own money. I know this works. And you know Scott. Exactly. And I felt myself on YouTube because I had been there before. Like standing at the door talking to people like, I promise you, like, if you let me do this, you will not regret it just because I know how hard we work and I know how good our work is, and you are confident in that.

00:21:28:17 - 00:21:56:04
Unknown
And I see it and it's been great working with you. It's been it's been exciting I appreciate that. Yeah. You know. So yeah, definitely. How did you perceive digital marketing and what were your expectations that first go around? When we were advertising? Yeah, I didn't have a ton of experience or knowledge of any digital marketing, honestly. Like I didn't even think about when you hear stuff on the radio, like that's marketing.

00:21:56:04 - 00:22:20:04
Unknown
Like it just through my day to day life, like as you watch a commercial and stuff like that, like that actually gets people pulled in. So in my mind, I guess, like, I mean, it sounds pretty stupid to say, but I mean, in my mind it was like, okay, we're going to run these ads and these people are going to put themselves on the schedule, you know, like, is is dumb, is that sounds like it's like, oh, we're going to show up.

00:22:20:04 - 00:22:43:23
Unknown
Like if they want us to come do it, we're going to show up, give them a price and do it right then and there. Like I didn't think as far as like, I mean, we'll be scheduling two weeks out or we'll be scheduling, you know, these people for now and in the fall. And so I was just like, hey, you know, like, it could reach more people because I was starting, like, I was starting to mature.

00:22:44:00 - 00:23:06:11
Unknown
Like, I've definitely my mind has changed, like through these past two years, so much like I've matured a lot. And my vision of things, of how I see everything. And I started to see that through door to door, we weren't reaching as many people as we could, because as soon as we got a job, we dropped everything, did the job right then in there.

00:23:06:13 - 00:23:30:03
Unknown
And with the digital marketing, it's like how many doors can you knock in one day. Right. You know we've knocked 15,000 digitally this month. Exactly. Which is crazy because by the time you hit 100 doors or if you hit even, even a whole neighborhood, like if you just know that you hit every single house in the neighborhood and you don't have at least one job, it's so defeating.

00:23:30:03 - 00:23:59:21
Unknown
Dude. Like, there you feel like a big nobody, you know? Like, I just put everything I had in every door and got nothing. And with this, it feels so cool because people want you, you know, like they're coming to you. Right? And that was something that when Tim and I were going through a lot of struggles, I mean, we we'd go home and, and we'd be talking to my sister because she's really big into this with us, too.

00:23:59:23 - 00:24:20:22
Unknown
To just kind of like big supporter. She's a huge supporter of us, which is awesome. And, you know, she would just we'd all just be sitting there just brainstorming and it's like, it sucks because we don't have people coming to us. Like we don't have a brick and mortar building, like a restaurant or something, like, people walk in there like people want that.

00:24:21:01 - 00:24:41:12
Unknown
Yeah. And so it was something that we almost felt like we couldn't have just because people like, weren't interested in it. I think a lot of that comes down to brand too, you know, building that brand. Getting your, your logo and your brand out there in front of more people, more times they start to create positive reinforcement.

00:24:41:12 - 00:25:01:17
Unknown
Just in seeing your whether it's yard signs or the van ramp or your hat and t shirt and their neighborhood, you know. Well and that's something I applaud you because, I mean, you put that in my brain, like when you first came to us and were like, I want to build you as a brand. And I was like, dude, I don't want to be on social media.

00:25:01:17 - 00:25:24:18
Unknown
Like, I don't want my face out there. And like, you know, I'm just a kid, like, I'm still partying and it up or whatever, doing dumb stuff. But now it's just like, why wouldn't you, like, build this, embrace it. And I've came a long way just from the six months ago to where it's like now, like I'm doing this like, this is way out of my comfort.

00:25:24:20 - 00:25:41:01
Unknown
This is probably something I would never would have done. Yeah. Or even thought I would do. But like I said, I mean, if you don't change, things aren't going to change. Yeah. And so building a brand has definitely been something that's.

00:25:41:03 - 00:26:01:02
Unknown
Our goal, you know, we want to build this, this cool thing that people are proud to do. And people are proud to get you know, as a service. Yeah. You know, from people that show up, they look good. They like their job, you know, people that want to do this kind of stuff, you know, and we want to provide that environment.

00:26:01:02 - 00:26:25:13
Unknown
So I think with the hiring process, that's been something that's kind of been weighing on us. Like, okay, like I want to get somebody that's motivated, like we're trying to look for the perfect person, which, you know, you probably shouldn't write out the job. Well, I think you almost have to kind of. Build that person and and teach that person how to be that person that you know, cares about their work.

00:26:25:13 - 00:26:53:19
Unknown
I mean, to a degree, obviously there's some soft skills that you have to, be able to identify in your, your future employee, but being able to teach them the TD parkline way. Yeah. So and I feel like you definitely helped us. I believe like we have a way we have the ability to make this however we want, you know, because at first I just remember telling you, like, I don't want to do guarantees to people because they should know already that we're going to be the best cleaner.

00:26:53:19 - 00:27:15:21
Unknown
Like, how are they going to know that I like you're sitting there like who? This is going to be tough. But I mean, you stuck with us and and now, like, my mind has shifted so much just because like the inspiration and the research I've done into it, like the learning, the seeing how it's like looking at other companies, seeing how this kind of stuff has benefited other companies.

00:27:15:22 - 00:27:45:22
Unknown
And it's a no brainer. So yeah, I, I really appreciate all the help. And like, I can't thank you enough because it's been so fun and I feel like we're pretty like minded, like we're young, go getting people. You know, one of the the things when I was still working at that construction management company is, an electrician came to me and he was the foreman, and it was he was telling me like and like, I just I don't know how to get these guys to want to love what they do.

00:27:46:00 - 00:28:11:19
Unknown
And literally it just off the cuff came out of my mouth. I just don't I don't even remember how I, I get why I was thinking this, but I was like, just you just got to inspire and encourage a man. And over the next few months before I left, it became, this thing where every single stand up meeting with all the foreman, they'd give me crap is like, it's got inspire and encourage them.

00:28:11:21 - 00:28:34:03
Unknown
And because, I mean, a lot of times in that construction mentality, it's like, a lot of you deal with some different kind of people who cares about your feelings, you know, like, yeah. And I get that to, like, just work, you know, but when you're not happy doing what you're doing, like, you don't have motivation to go out there and do it every day.

00:28:34:05 - 00:29:02:19
Unknown
He had a sign on his job box. It said, it was like, what? Why can't, work harder be a virtue or something? Like it said, why does patience have to be a virtue? Why can't just do your job or work harder, be a virtue? Yeah. And and that was like, that's what I was trying to get across to him is you just got to inspire and encourage those people to, to want to be better.

00:29:02:21 - 00:29:27:19
Unknown
And that was what I saw in helping business owners is being able to inspire and encourage them that they can do this. They can have growth, they can be good at digital marketing. And that's what I saw in you when, you know, when we were working through some of those things, like just trying to inspire and encourage you that like, this is possible.

00:29:27:19 - 00:29:45:19
Unknown
We just got to keep testing, keep trying, and we'll get there eventually. And that's, that's what I love about working with business owners is being able to inspire and encourage them in an area where they might lack. Yeah, and it's been a complete like breath of fresh air. Honestly. It feels like like this year feels like a whole new year.

00:29:45:21 - 00:30:16:04
Unknown
And and I'm so much more like locked in mentally just because I'm becoming obsessed with this process and like everything about it, like it incorporates things you love marching, right? Something I know nothing about, obviously. And then brings the market to me, which I can flourish in my sales aspect, where I love sales. And then Tim and I get together and do a great service, and people love it.

00:30:16:04 - 00:30:34:19
Unknown
Like the reactions we get from it is just been awesome. I mean, we're just starting to do the jobs that like our first few, ads that came in, we're just starting to do them now this first week in May, and and people are like, oh my gosh. Like, yeah, like, let's schedule for the spring already. And I'm like, let's do it.

00:30:34:19 - 00:30:57:16
Unknown
That's awesome. Like that's great. Yeah. So how many jobs have come in so far? I know we've had 75 leads come through I 30 days. Yeah. So I'm about I think I've closed 2727. That's like I think it's just over 8000 right. Yeah. And we spent we spent 850. Yeah. Something like that. Yeah. Right. So that's a 10 to 11 return on ad spend.

00:30:57:16 - 00:31:20:07
Unknown
That's awesome. Yeah. Which is crazy. And I still have I got six assignments to do today that I'm going to do between today and tomorrow. I think I'm doing two tomorrow as well. But I mean I'm going into every mind of it where it's like now I can relax a little bit more because I know they already want this service and I feel like I can actually charge what we're worth.

00:31:20:13 - 00:31:46:08
Unknown
Right? Just because, like in years past, we needed work so bad. Whatever. You know, I would sell myself so short and like, I think that's what, like, beat us up the most because we'd go door to door and, you know, in some not so good neighbor, like, not a perfect neighborhood, you know, and I'm like, dude, this guy won't even pay $100 to get his house cleaned up.

00:31:46:10 - 00:32:04:02
Unknown
Like, get all of his windows cleaned. I'm like, dude, we're in the wrong field. I was like, you need to get out of this now. Like, this is not working. You've got leverage now. They're coming to you. Yeah, they want you. Yeah, yeah. And so I can I can take them through our process and how we do things, because I do believe it is.

00:32:04:04 - 00:32:28:22
Unknown
And I and I know it's different than how other companies do it. And, and just the extent we go in, it's, it's a great service. So I, I have all the confidence in our work and putting that confidence into people because, you know, a lot of people have bad experiences with other companies and that either makes them one never want to do that again as a whole.

00:32:28:23 - 00:32:40:03
Unknown
You know, they'd never hire any other company or, you know, they'll give it another shot with somebody else and it works out great. So.

00:32:40:05 - 00:33:04:05
Unknown
How do you break that, way of thinking or that mentality of someone that maybe had a bad experience? How do you how do you get them to trust you? I think just like reassuring them has been a big deal. I mean, to be able to say, like, we've grown, we are established. I mean, we've been through the goods and bads for five years now.

00:33:04:07 - 00:33:25:08
Unknown
You know, Tim and I like as a business, we've been in business. This is now our fifth year. I mean, my technically, like second, third year full time. Yeah. But having that behind us, like, if you look at our reviews, we have five star reviews. We have people that post about us and and and your neighbors even.

00:33:25:10 - 00:33:45:21
Unknown
I mean, there's a lot like I can go into pretty much most neighborhoods. I would say. I mean, obviously not everyone there's a billion, but I, I've done somebody in that neighborhood and I do do somebody in that neighborhood. So that that's a big deal to be able to point like right down that way and be like, I do their house twice a year and I love it.

00:33:45:22 - 00:34:07:22
Unknown
And and now like going with, you're saying putting a guarantee behind it. Like I guarantee we won't leave until you are happy. And and that's what's won a lot of trust with people. And we're good guys who show up on time and and we show up ready to go, put our head down and get to work and, accommodate the customer.

00:34:08:00 - 00:34:29:14
Unknown
Like working with them on a time to be able to come out and do an assessment that works for them or, you know, being flexible in our schedule to find a time for them to get done. So, yeah, just accommodating to the customer and, and really listening to them, like, you know, what exactly did you have a problem with?

00:34:29:14 - 00:34:55:12
Unknown
You know, with your last company, what can I do to help you do that? Yeah. And that's been a good process for us. So yeah, for sure has been business change till you look at opportunity or work ethic. Yeah I, I feel like opportunity is everywhere. I mean, driving through downtown and seeing all the glass there is.

00:34:55:13 - 00:35:20:14
Unknown
I mean, there's windows everywhere. And even we're walking in here and they're cleaning the windows on the front. It's like, you know, I just need to find the right person to talk to. And I could get this job, you know, like, I could see where they lack or whatever. Not necessarily to steal work or whatever, but, you know, driving through neighborhoods like in Waukee area, like there's just a ton of big windows, there's a ton of glass, there's a ton of houses.

00:35:20:14 - 00:35:45:17
Unknown
So, you know, people don't have the time or necessarily want to do the services we provide. It's like mowing, you know, anybody can mow, but do you really want to. Right. And will you be able to do it as good or as fast as, as the company you're going to hire? Right. And so I mean, it just gets me going so hard because I know that I will impress the people we serve.

00:35:45:22 - 00:36:05:01
Unknown
Right. And the more people I can, I can get out to, the more people I can help. So what lessons have you picked up from working with Tim or clients? Yeah, I mean, it's it's been awesome working with Tim. I always have said, like, we kind of balance each other out because I'm like, go, go, go go, go.

00:36:05:01 - 00:36:29:08
Unknown
And just like, you know, like, trust the process. It'll be, you know, well, what's for us for the finance. Yeah. You know, and I'm just like balls to the walls, like, let's go, go, go and take the big risk. And and he's obviously a little older than me. So I mean he has to be like okay, like let's logically think this through.

00:36:29:10 - 00:36:53:02
Unknown
And, and I say like working with my sister too, because like we all three of us, I mean, we sit down weekly and just brainstorm, brainstorm, brainstorm or figure out how we can spread ourselves across. And now that those conversations have shifted, right? Because, like, we're trying to get people to help us spread that vision across. So, I mean, working with them, it's just been awesome.

00:36:53:02 - 00:37:32:21
Unknown
I mean, obviously he's so good at what he does. Everybody he's trained like, out in North Carolina, he still talks to those guys. They all still do it, you know? So he's really good at teaching people, you know, like, this can be a job. You really can learn to love. And enjoy and and provide, you know, like, you can go out, put an honest day's work in and make, make some money, you know, so and and the customers I mean we've met some awesome people and some, some crazy people.

00:37:32:21 - 00:38:00:15
Unknown
I mean, we hear some crazy stories and I mean, I like to share when I have this client and, and he's got a bunch of rental properties and he's just like, gosh, you wouldn't believe, like what some of these tenants put me through and all this, but I got this lady go to court, I'm going to her. And and I feel bad for her because this little two bedroom apartment is going to ruin her credit, like, ruin it.

00:38:00:17 - 00:38:18:11
Unknown
And I was just like, oh my gosh, we're cleaning his mansion, you know, like, so clearly he's doing it right and trying to, I mean, it is kind of hard to connect with clients sometimes because you don't want to be, like, asking too much questions or. But it's hard for me because I am the sponge to things.

00:38:18:11 - 00:38:40:19
Unknown
So sure, I want to learn as much as possible. And but working in these big houses and and seeing what people do and stuff like that, it gives you hope, you know, like, these people took the chance, they took the risk. And this is, you know, how how it paid off for them and this is how they're able to live their life, which is cool.

00:38:40:23 - 00:39:12:20
Unknown
Yeah. Devaney. Personal mottos or mindsets that you like to live by? Yeah, I mean a ton from my dad. I've learned a lot from my dad because, like, we're very similar. I feel like and I mean, obviously tomorrow is a new day. The sun's going to come up tomorrow no matter what, no matter what happens. And, and business because he was a business owner himself and, you know, he's really stressed to us, like, even through all these slow times.

00:39:12:20 - 00:39:41:07
Unknown
Like, it is good because we're we're making good roots. So if you set good roots and you'll they'll grow. Right. So like the clients that we're impressing now, they're gonna trust us when, when we start to expand and when, when we start to send other people out to their house like they they're going to know that that person has been trained, that person is respectful and is going to do a great job for us.

00:39:41:09 - 00:40:14:08
Unknown
And so that's something that I'm really prideful on. I guess, like it kind of sounds dumb, but just work hard. And what what's for you will come to you like having faith and and trusting the process and things because I never like I never. Life has changed so much. Yeah. Like just in a short three years. Like I remember when I first moved out and I was like, this is my first taste of freedom.

00:40:14:08 - 00:40:39:03
Unknown
I live alone and I can do whatever I want. And I was like, this is awesome. Like, I'm working full time. I'm working two jobs. I've always worked two jobs. So like, I've always had like a hard working mentality. And I want to keep that like I that's something that I value very much about myself, as I know that I will put the work in every single time.

00:40:39:05 - 00:41:04:08
Unknown
And I'm very confident in that in myself. So that helps. Like the way I carry myself and the way I go about things. I do believe in what I can do always. So and that's something that I've became a lot more comfortable with over the years, is, is just like, I can stand behind that, you know, and especially now in what I'm doing.

00:41:04:10 - 00:41:39:01
Unknown
Like with electrical, I didn't really know much, but I knew I was going to work hard and give it my all every day. But like with this, I know you know almost everything there is to know about, you know, the services we do. So when I'm talking to a customer, I can be confident and I can believe in myself because I've been in a lot of situations and obviously not enough like I, I'm always trying to learn new things and meet new people and find the best ways to go about it.

00:41:39:02 - 00:42:08:23
Unknown
But like confidence is that's definitely something that I think is very important. And with you like in this podcast too, like you have to have confidence in that. You're you're going to bring questions and you're putting yourself out there to people. You know, that takes a lot. And it's something I never really had in me before. Like, not to say I wasn't a confident person, but like in in embodying your brand and your team.

00:42:09:01 - 00:42:30:13
Unknown
Yeah. Everything like that. It's it's very important and it pays off, you know. So I feel like the work that you and I and everyone's put in, it pays off because you going to get what's for you. So you cannot lose if you do not quit. Exactly that. You know, that's a good way to put it.

00:42:30:15 - 00:42:55:02
Unknown
Alex wasI I, I actually I did see this quote on my phone when we just said started to get busy. It's like, I can't complain about being hungry when all I've heard I can't complain about having too much on my plate when I used to beg just to eat. Right. Yeah. Oh, that's going. So that's something that like when I first saw it, like I had to screenshot it because I was like, that's so good.

00:42:55:04 - 00:43:17:19
Unknown
That's, you know, that's huge. That's really it. You know, and to go back, I mean, in years past, like Tim and I sitting at home like, dude, what are we going to do? Like we have to get work. We have, we need money. And and it's like now it's it's really heavy where it's like, gosh, this is almost overwhelming.

00:43:17:21 - 00:43:41:18
Unknown
Is your booked out how long? Yeah, we're booked out. We are. We still have a few spots at the end of May, literally the last week. But until then like I can't fit anybody else in. That's like just between us two. Is that three weeks through? Yeah. Yeah. Yep. Three weeks out. So yeah. So I mean it's a lot on the plate, but it's like I'm soaking it up because I know like this is what we prayed for.

00:43:41:19 - 00:44:07:15
Unknown
You know, this is what we asked for and if and like my sister says all the time, it's like if you if you ask out or, you know, if you think about specifically what you want, you you will get it. Like if you really think that you can do that and you put every, every foot forward you can to keep moving towards that, you will achieve it.

00:44:07:17 - 00:44:30:08
Unknown
And it's really important to set goals. Like I was listening to your last podcast and he talked about, you know, their five year goals. And I think that's awesome to have really specific goals. Yeah. And it's huge. Yeah. And they're big time I mean it's it's I mean I can only imagine the conversations you guys have had, you know, off camera or whatever that it's so and so.

00:44:30:09 - 00:44:50:17
Unknown
Yeah, I mean we're actually we're advertising for them now and we actually just got our first close in the first week of running ads for them. We've gotten, over a dozen leads, but yeah, a, a fence job, you know, over six K. That's sweet. With I don't even remember how much ad spend, but probably around 50 bucks a day.

00:44:50:19 - 00:45:13:08
Unknown
Yeah, it's I mean, it's you create a good offer, you create a good creative, you know, you have good copy. And you just let meta work. Yeah. And, you know, I didn't understand when I first started how important the offer was in the advertisement, and that's something that I've really worked on. And now it's starting to show.

00:45:13:08 - 00:45:41:20
Unknown
But yeah. Yeah, big stuff with them. But what are your five year goals? You've been in business five years now. What's the next five. What's next ten look like? I mean specifically we have like a goal of this year. I want to do a quarter million. I like that's really the biggest goal. I want to get some more commercial Christmas light jobs, because that really boosts us.

00:45:41:20 - 00:46:11:00
Unknown
It's it's a lot higher ticket in your downtime, too. Yeah. And and I have more, more plans for that. So like, for this year. Definitely making sure that I work with you and in these ideas that I have because I've, you know, done research more to where I can bring more to the table. I want to do like A Christmas in July special where, where I have time to reach out to these people and like, hey, if if you buy now, you know, like, we could schedule you for this.

00:46:11:00 - 00:46:39:02
Unknown
And then then I have that stuff ready and, have have an employees. I'd like to have at least at least three trucks going for the next five years at least. I mean, that's a pretty small term goal, but it's it seems like a big one from where we're at right now. Yeah, because I'm still in the van, you know, like I'm still doing I do all the work, you know, from the scheduling and ten and ten, of course, but us too.

00:46:39:04 - 00:47:05:10
Unknown
We we do all the scheduling. We do the marketing with you and and then we, you know, do the referral stuff, do the door knocking and the work on top of it. So I mean, we're we're really pushing ourselves right now. So I think my biggest goal is to build the sales team and to step into that position to where it's like we're building a business, not a job.

00:47:05:11 - 00:47:31:19
Unknown
And that's something I think we struggled in the last five years. You owned your job. We owned a job and and we still do now. But we're working our way out of that. And another goal I know we have is, is this year to have 200 reviews going from 100 to 200 at least. And, and keep those at five star and carry that forward.

00:47:31:21 - 00:48:04:12
Unknown
Yeah. I mean, I haven't really sat down and wrote down like a five year plan necessarily, because when I think about like when you look in the past five years seems like forever, but when you think about the future, five years seems like tomorrow, you know, like it's right there. Yeah. So I have to I do have to get better at writing down long term goals, because I do think in the year, you know, I think month by month, day by day, I think it would help with visualization.

00:48:04:12 - 00:48:27:09
Unknown
I mean, like McGinnis said, that, in his episode, you know, we underestimate what we can do in five or we overestimate what we can do in the next year, but we underestimate what we can do in five. Yeah. I think if you set that big, giant goal and you're constantly visualizing, you know, how to get there year over year, when you get to that five year mark, it's like, look how far we've come.

00:48:27:13 - 00:48:47:23
Unknown
Or maybe we didn't reach that five years ago, but look how far we've come. I didn't exactly do that. And that's what that's why I brought it up, because that really when I was listening to it yesterday, that really made me think, you know, like, that's something I want. I want to get better. I want to have clear goals where now my mind's a lot more clear about how we can get to what we want to achieve.

00:48:48:01 - 00:49:05:18
Unknown
Because even when you first said to me, like, build the sales team, I was like, dude, have I never thought of that? Like, I always thought like I would be the sales guy. And then but now that I think about it, it's like, that's a great idea. And that's something that I would love to do. And I brought it to Tim.

00:49:05:18 - 00:49:26:17
Unknown
And if he can build a workforce. Yeah. And I can build the sales team and we can be a dual threat there. I mean, this company will flourish. And it'll turn into a company. You know, I, I still see it, you know, just as our job. Yeah. But,

00:49:26:19 - 00:50:05:19
Unknown
What advice would you give to somebody that wants to start a business? I'd say find out what you want to do and get really good at it. Like, make sure that you can put your best product or service forward and talk to as many people as you can. Get insights, get experiences. And that's what I'm still learning today, is I want to hear, you know, about other people's experiences, and I want to feel what other people feel just so I can get an understanding and, and, and don't be afraid.

00:50:05:19 - 00:50:42:21
Unknown
Like, especially if it's something that you're really good at and, and really powerful about. I mean, it'll come slow, but at the end of the day, you got your name on your back and you're carrying your legacy, and you can make it however you want to make it and figure out whether, you know, you just want to set your own schedule or if you want to build an empire, you know, and that's something where my mindset is change, where as at the beginning it was like, oh, I can set my own schedule doing this.

00:50:42:21 - 00:51:09:11
Unknown
Like if I don't want to show up till ten, then yeah, that's what we'll do. But now it's like, I want to take over, you know? So I'm moving toward towards that more and, and trying to meet more people and it it and it inspires people too. It gets stuff like this gets people motivated to do what they want to do.

00:51:09:16 - 00:51:33:11
Unknown
So don't don't be afraid. I mean, the worst that happen that can happen is you go back to what you were doing before, right? And that's what I realized too. Like I was like, I mean, I can always go do electrical again. Like, I love it, like I enjoy doing it. But I knew that if I didn't take this risk to try this and to give this a run, that I would regret it forever.

00:51:33:14 - 00:51:55:18
Unknown
Exactly. You know, and obviously there's bumps in the road, like if you have a family, it'd probably be a lot harder then, you know, like a 21 year old kid that, you know, watches out for himself. You know, like I look at it as I have nothing to lose and everything to gain because I will be in the same place that I was before.

00:51:55:20 - 00:52:37:06
Unknown
If not. So that's like an exciting thing and something that I've been able to embrace more now because I love that aspect, you know, like have it just changed. So. Looking back, what's one thing you wish you would have figured out sooner? Definitely. Finances like figuring out, like, what it takes to run a business and things like that because, I mean, before it was like if I always thought, oh my gosh, we made 500 bucks today.

00:52:37:06 - 00:53:05:03
Unknown
Okay, you take 250, I'll take 250. We're good at. Then it's like, oh, then we have this tax thing and it's like, oh, you, you work for yourself. Okay, I'll take about 30% of that or whatever. Yeah. You know, I, I've even now I still don't even know the perfect things. But that's yeah, something that really I mean, it's obviously you're not going to do something if you don't make any money at it.

00:53:05:05 - 00:53:29:04
Unknown
Like it wouldn't be worth it. So I, I wish I knew more of the money side. And that's definitely something that I plan to learn more about. So taxes is definitely like the biggest thing I wish I wish I knew more about taxes and more about money and even debt like what is good debt and what makes sense?

00:53:29:04 - 00:53:57:04
Unknown
Like what kind of what amount of money would make sense as a running operation? You know, how much do you need to run this and and what would that look like? Yeah. So that's definitely something I wish I wish I knew more about the marketing side when I started, because I feel like now we would be in a, in a way different spot if, if we were to hit the ground running with that,

00:53:57:06 - 00:54:30:22
Unknown
Yeah. I mean, those are those are the two biggest things I'd say for sure. I, I wish I knew how to hire people, like with confidence. Like, you know, exactly what to pay them, what makes sense, you know, and and how to make it good for both parties. So. Well you'll find out shortly I will I'm learning and I'm a sponge to it and I would I'll take any advice I can get and I'm, I'm so willing to listen now versus like the immature self.

00:54:30:22 - 00:54:57:04
Unknown
When I first started I was like man I go out and get it every day. You know like I work hard and do this. And so I'm closed minded about it because I'm going to I'm going to go out and get it regardless. But I definitely have grown up through this process. So yeah, it's it's exciting. What's one thing a, what's one thing a business owner could do today to start getting more business?

00:54:57:06 - 00:55:20:16
Unknown
I'd, I'd say I mean, look around at what people in your field are doing. Strategy. Heck, yeah. Exactly. See what's working. And even if it's not, like in your location, like, look, look in other places and see what's working for other people. Because some people like, they put ads on the radio and it works out great.

00:55:20:18 - 00:55:48:08
Unknown
And some people it's like, yeah, I should turn that off, you know, or like Facebook some I feel like for a lot of things that would work out great. But for some businesses that might not be the ticket just because, I mean, if you do like commercial stuff like you probably aren't for ads on Facebook for for just an average consumer scrolling a lot of the the bid work is.

00:55:48:10 - 00:56:11:14
Unknown
Yeah. So it's a different animal. Yeah. Exactly. So you'd probably I mean, I don't know where you'd want to go towards there, but I mean even thinking about like billboards, like would billboards help us because we've thought about like signs because we see signs everywhere. Pressure wash. And this number and there's no, like, business name on it or anything.

00:56:11:14 - 00:56:35:22
Unknown
It literally just says pressure washing. And we've tried to figure out, like how many people actually call that number because we see so many of the signs. But if I'm driving down the road, do I take the time to type that out, or do I take a picture and wait till I get home? So that's something we want to learn more about yard signs and customer customers yards you know.

00:56:35:22 - 00:57:02:03
Unknown
Yeah people might say oh like like they've got really clean windows. Well yeah. And they see your sign. It's like could be worth stopping. And that's something we're going to incorporate to that. And door hangers is, is definitely another marketing strategy. We want to go down just because like like Austin said, you know, he's gotten so much business from putting five to the right, five to the left and ten across the street or, yeah, across the street.

00:57:02:03 - 00:57:28:12
Unknown
And I think he said, and I mean, that's that's word of mouth, like if you think about it, you know, so the possibilities are endless. There's so many different things you can incorporate to get business. And I'm learning them now. So it's something I'm completely open to. Yeah. So yeah. Well where can people learn more about TD parking?

00:57:28:14 - 00:57:54:22
Unknown
I'd say our Facebook page definitely look us up on Facebook at us. And we're getting more into into the posting side. So trying to pick up on that and then TD power clean.com deep clean.com. Yeah. We're so your number real quick. It's (515) 745-8797. Awesome. Any final thoughts before we wrap up? Just thank you for the opportunity to do this.

00:57:54:22 - 00:58:16:04
Unknown
I mean, it was really cool. I know I'm not super knowledgeable, but I mean, from a young person's standpoint, given just what I've learned over the few short years, I, I really appreciate the opportunity to, to be able to come out here and share my experience. So and then and thank you for all you've done. I mean, you've been killing it.

00:58:16:04 - 00:58:25:03
Unknown
So keep doing what you're doing and appreciate it. Thank you. And, let's get it. No, thanks for coming on the show, man. Thank you, thank you. Keep hustling.