00:00:05:19 - 00:00:38:15
Unknown
All right, 2025 is a wrap. So today I wanted to talk about my year and the different things that I've done. And kind of the things that we're looking forward to in 2026. So, as many of you know, 2025, I started. The hidden hustle is kind of really when it took its big strides. It started in 2024, like fall of 2024 and through 2025 grew, to a much larger production than just me and my iPhone.

00:00:38:17 - 00:01:06:15
Unknown
And, for those of you that don't know, I use the podcasts, to interview business owners and ask them about how they started their business and kind of their story of, where they started and how they built their business. And, it produced a lot of really cool stories and content. And I even got to work with some of them.

00:01:06:17 - 00:02:00:17
Unknown
Professionally with social media advertising. And it was a really awesome, networking tool just to meet people that are above me in business that I can learn from. And I loved it. I think where the podcast stands today is I want to niche my business into more fitness content. Or content for coaches. So my agency, the PR team, we set PR and business and fitness and, with the podcast and, interviewing business owners of all types and, entrepreneurs in every field.

00:02:00:19 - 00:02:29:15
Unknown
It didn't really fit my brand, and my interests. So, kind of backing away, stepping back from general business and niching down into the fitness industry is kind of where my head's been. That's kind of why the podcast has started to dwindle. Just in production is still trying to navigate, you know, what the next move is, where the podcast is going.

00:02:29:15 - 00:02:33:15
Unknown
And I think.

00:02:33:16 - 00:03:01:15
Unknown
In my heart, I want to use it as a tool to just kind of document my journey. Rather than just using it as a networking tool to talk to business owners. And that was kind of where I came to. Middle of this year was I didn't get to talk much on my own. It was mostly just interviewing.

00:03:01:17 - 00:03:46:08
Unknown
So that's kind of, the vision going forward. And with the business side of things, I'm really excited about X Factor Labs. So it's the, business that I'm partnering with that is really the backbone for, online coaches and personal trainers is giving them a proven offer program system that will allow them to break out of the, counting sets and reps and it's been really cool to come alongside, like Jo Laxton and Megan Corson and even like Joe T well, too.

00:03:46:10 - 00:04:27:20
Unknown
We have him on the podcast and talking through with them the different pain points of the industry and creating that offer of what would be the best way to get a newer trainer or a trainer that's stuck. Get them out of that rut. And then the PR team has been going to be the Ascension of of coaches in, X factor ops that are excelling and are ready to scale past, just their personal brand.

00:04:27:22 - 00:04:56:04
Unknown
So that's kind of the vision, and I'm sure it'll crystallize as we keep moving forward. I keep saying brick by brick is, it's an ever evolving business and strategy and vision and, it seems like whenever something feels like, feels right.

00:04:56:04 - 00:05:34:04
Unknown
And I've doubled down on that. It's produced fruit, and that's kind of where I'm at in a nutshell. So 2025 was awesome. Like, I was just looking back through, my old videos and just, like, replaying all of them in my head, basically, like, I it's just been awesome to see the growth through the year. 2025 was a building year and,

00:05:34:06 - 00:06:16:23
Unknown
I've learned so much, like with advertising and with business and with networking and, it's all just been awesome. Overwhelming at the same time. But there's nothing I'd rather be doing. I think back to 2023, I quit my job and I had a few clients already, but like, was I ready? Probably not, but I think if I wouldn't have taken the leap, then I probably never would have.

00:06:17:01 - 00:06:42:10
Unknown
And I wouldn't have learned and been able to do everything that I've done thus far and everything that we're planning to do. And it's going to be really awesome. And I'm super excited. So to anyone out there that's like has an idea and wants to pursue it, just start like and don't quit right away. And that's not what I'm saying.

00:06:42:16 - 00:07:05:12
Unknown
But like just try like have the courage to try and to look stupid and, Break those insecurities because they're strong and I know that. And I have those. I'm not going to say I broke them. Like, I still have those.

00:07:06:06 - 00:07:07:08
Unknown
But.

00:07:07:15 - 00:07:21:08
Unknown
If you believe in your product and in your service, that shines, that comes through. So.

00:07:21:15 - 00:07:49:01
Unknown
Yeah. Look forward to creating more content and putting it out there and stepping outside of that comfort zone and helping people help helping coaches help other people. Through X Factor Labs with bio code and, sharing those stories with you guys as they come out. So peace out and keep hustling.